Tony Peters Design
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VOLVO V60 PHEV

Brief:
Showcase Volvo’s V60 plug-in hybrid technology in a beautiful, yet understated way. Excite the customer and demonstrate the three different driving modes.

Solution:
Ideation and creative direction of a suite of images to use across social and print channels. Creating a 3 colour lighting treatment that represents the different energy modes we were able to elevate it from a standard car and make it look technically advanced, yet understated - typically Swedish. It’s a halo car - Volvo’s most powerful to date, yet super economical. A crystal Venn diagram concept was used to show how combines three energy levels into one vehicle whilst emphasising Scandinavian craft and design.

Volvo V60 PHEV

Volvo V60 PHEV brief:
Showcase Volvo’s V60 plug-in hybrid technology in a beautiful, yet understated way. Excite the customer and demonstrate the three different driving modes.

Solution:
Ideation and creative direction of a suite of images to use across social and print channels. Creating a 3 colour lighting treatment that represents the different energy modes we were able to elevate it from a standard looking car and make it look technically advanced, yet understated - typically Swedish. It’s a halo car - Volvo’s most powerful to date, yet super economical. A crystal Venn diagram concept was used to show how combines three energy levels into one vehicle whilst emphasising Scandinavian craft and design.