Led a 360 channel content and brand redesign to support the Channel 4 TV programme. This meant aligning the design language across print, digital and live event; creating a mobile first UX and content editor friendly platform; imagery had to balance aspirational modern architecture imagery and interiors with takeaway information for the audience. I regularly commissioned photography; created animated social media content; digital ads and supplementary publications; created live event signage and marketing support assets.
Redesigning the Grand Designs magazine website involved creating a clean, modern and responsive UX that aligns with the brand on a limited budget. Historical and new content needed to be optimised and easily added by a very small team, whilst balancing commercial opportunities.
From simple carousels, to gifs and engaging animated mp4s, I’ve created content to promote the print and digital issues of the magazine.