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ELLE DECORATION

ELLE DECORATION
As Art Director of ELLE Decoration I led the visual creative direction for the brand. Working with leading interior stylists and photographers, I art directed beautiful shoots to create images to use across the magazine and created a strategy to use them across social media; commissioned illustrators and worked up commercial brand partnerships - commissioning and directing several short form films; as well as developing features and evolving the design language; increasing usefulness takeaway for the audience and to continue to build the brand community whilst maintaining the elegant aesthetic. I redesigned and art directed supplements and luxury bi-annual bookazine ELLE Decoration COUNTRY.

ELLE DECORATION
As Art Director of ELLE Decoration I led the visual creative direction for the brand. Working with leading interior stylists and photographers, I art directed beautiful shoots to create images to use across the magazine and created a strategy to use them across social media; commissioned illustrators and worked up commercial brand partnerships - commissioning and directing several short form films; as well as developing features and evolving the design language; increasing usefulness takeaway for the audience and to continue to build the brand community whilst maintaining the elegant aesthetic. I redesigned and art directed supplements and luxury bi-annual bookazine ELLE Decoration COUNTRY.

Designers Guild meets Bisazza - shot by Chris Waggott of Commonworks. 

A short film about the David Adjaye designed house ‘Silverlight’ - shot by Chris Waggott of Commonworks.