Volvo V60 - Totally Driven
Historically Volvo's USP has been safety, but with competitors catching up the brand needed to differentiate whilst remaining true to it’s Scandinavian idealogy. Volvo pivoted this by becoming human centric - putting people at the heart of everything it stands for. The new S60 was briefed as a more exciting, driver’s car and as part of the all-new Volvo S60 launch content strategy we created a narrative introducing the reader to the ‘Totally Driven’ team behind the car – from the test drivers, the exterior, interior and CMF designers, the teams behind safety and technology, whilst leveraging Scandinavian traditions of craft and design – and Scandi good looks. Creating a suite of assets we explore their passion and expertise whilst showcasing the design ethos, engineering development, new technology and of course safety features - that put the driver and passengers at the centre of everything. The team were shot on location in Gothenburg in a heroic confident way, leveraging the Scandinavian coolness.
Made for Curves… out of curves. CGI creative to emphasise the S60 as a drivers car
