Tony Peters Design
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VOLVO V40

Volvo V40 brief:
Help launch Volvo’s new C-segment premium hatchback to compete with it’s German competitors, yet still be uniquely Swedish.

Solution:
Bilbao, Spain was chosen for the V40 launch shoots. A mix of exciting driving shots and striking architecture locations were used to highlight the modern design direction and driver focused dynamism of the car whilst the team behind the car was used to introduce the innovative features, interior and exterior design aligning with the Volvo’s 'designed around you' brand message. A suite of assets was created for Volvo to use across all channels to supplement their brochure assets as well as a mini brochure for the Geneva Motorshow. 

Volvo V40 brief:
Help launch Volvo’s new C-segment premium hatchback to compete with it’s German competitors, yet still be uniquely Swedish.

Solution:
Bilbao, Spain was chosen for the V40 launch shoots. A mix of exciting driving shots and striking architecture locations were used to highlight the modern design direction and driver focused dynamism of the car whilst the team behind the car was used to introduce the innovative features, interior and exterior design aligning with the Volvo’s 'designed around you' brand message. A suite of assets was created for Volvo to use across all channels to supplement their brochure assets as well as a mini brochure for the Geneva Motorshow.