Art Direction to create a suite assets to support Mazda’s ‘Defy Convention’ and ‘Zoom-Zoom’ brand ethos and KODO design language across 10 international markets. I successfully art directed shoots remotely and on location in Japan, North America, New Zealand and Europe sourcing and commissioning upcoming and internationally renown photographers whilst balancing the production of stills and film whilst also incorporating augmented reality technology. I worked with top secret pre-production car design models, and liaised with senior clients and designers and raised the level of imagery to align with Mazda’s new brand direction.
Celebrating 25 years of the MX-5
