Brief:
A conceptual property branding project for a buy-to-let development in Wembley for a 25-35 year demographic.
Solution:
Creating a brand mark inspired by the iconic architectural arch of Wembley Stadium, with modern palette that gives a subtle nod to the greens of the pitch and gold of the winning trophies and World Cup winning star along with shirt number inspired typography, and ‘work hard/play hard’ campaign messaging to attract an affluent young demographic to live adjacent to the Home of English football.
